The Daily Barber: barbering services vs product sales
- Jun 11, 2023
- 3 min read
Hosted by: Amulet Beard
Do you ever wonder, “How do I stick out in my field with a world full of barbers?” There’s no simple way to answer that question, however finding ways to make the experience in your chair the best for your client is the first step to answering it. While providing excellent haircuts and grooming services is essential, offering and promoting hair and beard care products can significantly contribute to customer satisfaction and loyalty. Below is a list of reasons demonstrating and selling products to your clients is beneficial for your business.
1. Enhancing the experience to your clients:
By recommending and selling hair care products, you extend the barber experience beyond any trim or haircut. Think of recommending a product to your client like a doctor would a medicine, or a lawyer would legal advice. They come to you because you are the professional. Clients appreciate professional advice on how to maintain their hairstyle and keep their hair healthy between visits. Suggesting appropriate products tailored to their needs shows that you care about their overall satisfaction.
2. Building trust and expertise:
Recommending products demonstrates your talent as a barber. When clients see that you have in-depth knowledge about hair care, they are more likely to trust your recommendations. They value your professional opinion and expertise, which further strengthens the relationship between you and your clients. There may be a million people in the world that can simply cut their hair, however there is far less that can advise what is best for them individually.
3. Addressing specific client needs:
Every customer has unique hair care requirements. By offering a range of products, you can cater to different hair types, styles, and concerns. Whether it's shampoo, conditioner, styling gel, or other specialized products, variety of scents and options are key to making your self appear far beyond the rest. You must also keep in mind of your client specifics. Have they used a product in the past that they loved or hated? Are they allergic to anything in certain products? Do they only use all natural care products?
4. Creating convenience:
By selling hair care products in your barbershop, you provide convenience to your clients. A client never looks better right after a fresh cut, meaning they want that look to stay as long as possible. They can conveniently purchase the products they need right after their haircut, saving them time and effort in finding them elsewhere. This added convenience can significantly impact their decision to return to your barbershop as well.
5. Increasing client loyalty:
When clients purchase products from your barbershop, they are more likely to come back for future haircuts. The connection between product sales and customer loyalty is strong. By consistently delivering excellent services and offering high-quality products, you create a loyal customer base that will choose your barbershop over competitors. Keep in mind that you have to choose the best quality products for your clients, just as the client chose you to be their barber.
6. Generating additional revenue:
Product sales can contribute to your overall revenue and profitability. While haircuts may be your primary source of income, the profit margins on product sales can be significant. By diversifying your revenue streams, you can improve your financial stability and invest in the growth of your business.
A last word for those who own barbershops:
To effectively promote product sales, ensure that your barbers are knowledgeable about the products you offer. Train them to understand the benefits of each product and how they can address specific customer needs. Encourage your team to actively recommend products during and after haircuts, explaining why they would be beneficial.
Consider creating attractive displays and signage within your barbershop to draw attention to the products you sell. Provide samples or demonstrations to allow customers to experience the products firsthand. Additionally, offering loyalty programs or discounts for product purchases can incentivize customers to buy and return to your barbershop.
Remember, the key is to strike a balance between promoting products and maintaining a high level of service. Focus on providing exceptional haircuts and grooming experiences, and let product sales be an additional way to enhance customer satisfaction and retention.
By recognizing the value of product sales in retaining customers, you can strengthen your business, foster loyalty, and ensure long-term success in the barbering industry.
Best of luck!
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